Eweek has this article about Mercado Software that will without human intervention add and remove products based on inventory and item profit margins.
I found that interesting because this is a clear use case for business rules technology. I am sure that Mercado internally use some kind of Decisioning mechanism, and I would love to understand […]

Reading about The Ultimate in Service Automation: No Customer Required , it struck me how this is a wonderful case for employing business rules.
Check this excerpt.
The home washing machine will order its own repairs and the sprinkler system will call you on your cell phone to say the lawn service has broken one of its […]

Evan Schuman writes in EWeek about Multichannel E-Commerce Inefficiency Can No Longer Be Ignored. Thinking about it, here is what flew across my mind.
Lets look at the problem.

Increasingly, customers are shopping across multiple channels (Web, Store, Telephone)
Customer Databases across channels are not shared.
Integration is a weak point, and in many cases, non-existent.

Now, see this excerpt.
Is […]

This is one interesting story told by StorefrontBacktalk last week.I discovered it only today. Here is the story gist in a few words from the post
A customer places a order for a Laptop through our eStore. The order was rejected due to the store not being able to verify his billing address.
When the customer pressed […]

From Banknet360: Cross Selling on Customer Service Calls
Cross selling has increased in popularity as banks look to grow revenue. But does the marketing tactic really work?

Mostly no, and the reasons are well documented by many other bloggers. Thinking about it, some of the reasons are

Poorly timed cross-selling efforts. Attempting to sell the wrong product […]